If you're changing your branding all the time, each time a person stumbles into you, they will see someone new and won't make the connection with their previous interactions with you.Įven if your design or copywriting are not done by a professional, it's better when it's consistent, than if you change your design or writing voice every time you post something on your blog or social media.

Whatever media you use, you want people to remember you and recognize you. On some of these venues you will use graphics, on others you will use mostly text, and when you talk to people in person or through video, your appearance, voice and personality will be the pillars of your brand experience. The most important thing about branding is to keep it consistent across all the media: your website, printed materials, social networks, videos, and most importantly: in person presentation. In my Human Centered Brand approach, visual design is the very last step of the brand strategy – there's no point in picking colors and fonts before you have decided on the previous steps. If you're a visual artist, but not a graphic designer, let photos of your art & crafts dominate your promotional materials. If you produce music, use your music (just please, don't let it auto-play in the background). Make what you do best the centerpiece of your branding. If you're not a great visual artist, don't rely too much on visuals when you're creating your own brand. A lot of my favorite websites started out with a pretty modest visual style, only to be rebranded years later, once they've had the traction and audience already. There are many bloggers and small businesses out there who rock at the written words so hard, they don't need no fancy visuals. Sometimes it doesn't take strong visuals and shiny logos to make a brand. It will make sense by the end of this post. If your business or project becomes successful, you'll probably hire someone for a re-branding later on, because the DIY approach will cost you money in the long run.Ī Venn diagram of essential components of good branding.

I'll give you some tips on how to do your own branding if you can't afford to outsource everything right now. So let's skip the preaching how you should absolutely let a professional do your branding and visual identity (it kind of goes without saying). And if you're just launching your new business or creative venture, you're probably on a tight budget.ĭesigners (myself included) insist that you should not be skimping on the quality of your presentation, but I understand that it's difficult to invest upfront in something that you aren't even sure will take off. Big companies have an army of experts on their side, including brand specialists, graphic designers, marketing experts, copywriters, photographers. Published by Nela Dunato on Septemat 17:21 in How to create a brand for your business on a budget

Make a logo yourself